中國水產頻道獨家報道，全球三文魚市場是一個充滿活力的市場，過去6年，全球最大的三文魚市場（如中國和美國）的需求增長對于全球銷量的增長至關重要。

　　

　　策劃/ 海鮮指南（seafood-guide）

　　

　　2019年的回顧與展望專題，海鮮指南邀請到了72位海產人，他們的分享，是過去這一年海產業的濃縮；他們的分享，也是2019年海產業的趨勢和方向。他們的視角，或許能為正在從事海產業的你帶來一些思考和啟發。

　　

　　2019年的回顧與展望專題完整版分為2期，已于一月中旬發布。鑒于很多邀請嘉賓的分享都非常有價值，海鮮指南將繼續精選部分嘉賓的分享，陸續發布。

　　

　　

　　我們只專注于大西洋鮭魚行業，所以在這里我只能分享一些對于大西洋鮭產業的深入了解。

　　

　　全球三文魚市場是一個充滿活力的市場，過去6年，全球最大的三文魚市場（如中國和美國）的需求增長對于全球銷量的增長至關重要。

　　

　　特別是在中國，雖然挪威三文魚在市場上的“復出”成為頭條新聞，但2018年是智利三文魚在新鮮市場中占據強勢地位的一年。更好的物流解決方案和規格較大的平均重量成為智利三文魚占領市場的關鍵。

　　

　　2018年，賽馬克向更多消費者提供了更多的三文魚，美國和中國的增長變得更加強勁。

　　

　　對于賽馬克來說，作為2018年全球大西洋三文魚的第二大供應商，今年主要為我們的合作伙伴提供盡可能多的來自加拿大、智利和挪威的大規格魚，但這也是我們的一個挑戰，因為大魚量只占我們生產的10％，每周都有所不同。明年我們期待與合作伙伴更緊密地合作，共同推廣我們的優質三文魚，至少是我們的挪威三文魚，它們都是在北極圈內養殖，這為三文魚魚類創造了一些獨特的特征。

　　

　　在我們所處的全球業務中，持續的貿易沖突當然是我們密切關注的事情。我們希望2019年會看到這方面的一些積極發展。

　　

　　由于預計供應增長短缺，將持續影響交易量，敏感的市場/細分市場將受到影響。

　　

　　特別是在中國，我真切地希望小規格魚的接受度提高，這樣我們可以確保每周的可靠供應，中國消費者意識的提高，小規格魚也將逐漸被接受。此外，小規格三文魚更適合加工，將為消費者提供更多的便利，這將為我們與中國合作伙伴創造更多更緊密的合作機會，促使我們長期的合作從而更好地滿足中國消費者的需求。

　　

　　中國政府鼓勵刺激內需將影響三文魚市場，我們也在密切關注。

　　

　　Question One:  The year 2018 is about to come to an end. What changes have you seen in seafood industry throughout this year? What kind of promotion/work you have done in order to maintain a leading position in this competitive China market?

　　

　　We do solely focus on salmon, so I can only speak about salmon with in depth knowledge. But what we have seen is quite a dynamic market. The biggest global volume growth (in percentage) in the last 6 years has been pivotal to absorb the great demand growth in some of the largest salmon markets in the world like US and China.

　　

　　In China specifically, although the “comeback” of Norwegian salmon in the market was making the headlines, this year has for me been the year of Chilean salmon taking a strong position in the fresh market. This is of course a result of several factors, better logistic solutions and not at least high average weight of fish is the first one that springs to mind.

　　

　　This year has also been a year where more consumer friendly packages has been offered to more consumers, hence the strong growth in the US and China.

　　

　　For Cermaq, as the 2ndbiggest supplier of Atlantic salmon in 2018, this year has been mostly about being able to supply our partners with as much big fish as possible from our three origin Canada, Chile and Norway, which is a challenge when it only counts for approx. 10 % of our production and it vary from week to week. Next year we are expecting to work more closely with our partners to promote salmon in general and our high quality salmon – not at least our fish from Norway, which is all raised above the Arctic circle, which creates some unique feature to the fish.

　　

　　Question Two:  What is your outlook or vision towards the coming year 2019? Do you see any trend or shifting in the industry and how it will affect your business？

　　

　　In a global business that we are, the ongoing trade conflicts are of course something we closely monitoring. Hopefully we will see some positive development in that direction in the coming year.

　　

　　With the expected lack of supply growth, it is expected that the re-allocation of volumes will continue, resulting in markets/segments with a more price sensitive profile will suffer.

　　

　　In China specifically I do expect to see the acceptance for smaller fish increasing. There are several reasons for this:

　　

　　1.  To secure reliable supply week in and week out – not at least with the increased awareness among Chinese consumers, they want to know where the fish is coming from and hence supply smaller fish from their traditional suppliers.

　　

　　2.  More fish will be processed to offer more convenience to the consumers,and for that a smaller fish is more ideal.

　　

　　The implication of this for us, will be the opportunity to worker even closer with our partners in China, so we together long term can better satisfy the Chinese consumers’ demands.

　　

　　We are of course curious to see how the Chinese market will develop with the Chinese governments encouragement to stimulate domestic demand will effect the salmon market.

　　【關鍵字】：三文魚市場   海產  銷量  水產養殖