The leading French fishing company and its “a fish” toothfish packaginghave been given a new look and feel.

　　SAPMER, 法國漁業行業的領軍企業，現升級了銀鱈魚外箱包裝，為其“法國一條魚”包裝注入了全新的外觀的靈感。

　　

　　

　　Same product, same origin, fished using the same boats but placed in a new and more modern packaging. SAPMER, France’s leading fishing company and world leader in Patagoniatoothfish, is now distributing its flagship product in boxes introducing a new refined design in line with its new identity.

　　更新后的外箱包裝更加現代時尚，產品、產地，捕撈船仍保持不變。SAPMER是法國領先的漁業公司，也是全球南極犬牙魚捕撈的領導者，新包裝通過全新的精致設計突顯更現代化的品牌外觀。

　　

　　

　　Renowned across the world for the quality of its white meat and its unique fishing history in French Antarctica, Sapmer has been distributing MSC Patagonian toothfish in China and around the world for 25 years. Its packaging targeted at wholesalers has become a reference in the sector with the famous fish represented by “a fish” and its legendary blue.

　　SAPMER捕撈的南極犬牙魚以其潔白無暇、細膩肥嫩的肉質和位于法屬南極區域獨特的捕撈歷史而聞名于世界，25年來SAPMER銷售的MSC巴塔哥尼亞犬牙魚遍及中國和世界各地。其批發外箱包裝上的“法國一條魚”圖案及其經典藍色早已被人們熟知，成為行業內的標桿品牌。

　　

　　After the company’s new identity was announced in 2018, the boxes were subject to a graphic redesign incorporating the new logo, a bilingual English/French text in distribution and three languages Chinese /English/French for retails and a more modern blue recalling the fresh new paint color of its longliner Cap Horn. This packaging is also available in supermarkets.

　　2018年公司更新了logo圖案， 2019年對外箱包裝進行了重新設計，新的批發外箱設計包括了新的logo圖案、英/法雙語文本和大海的深藍色，而特別針對中國市場設計的零售外箱則采用中法英三語，如下圖。另外公司的銀鱈魚捕撈船Cap Horn剛重新噴刷了船漆，整裝待發。

　　

　　

　　

　　The logo of SAPMER, the French fisherman’s brand, is featured on all of the company’s packaging to get through to its professional and general public customers.

　　Sapmer更新后的包裝，仍將秉承源頭直供的特色，滿足專業客戶和大眾消費者的需求。

　　

　　This strategy of reaching out to consumers is illustrated by the opening of its own offices in Shanghai in charge of operations in China under the management of Kiki Wang. As such, the SAPMER office in Shanghai will be the only authorized distributor of the SAPMER retail branded product line.

　　通過在上海設立自己的辦事處，讓我們離消費者更近。Kiki Wang王艷女士是中國區業務的負責人。上海的Sapmer辦事處將是Sapmer零售品牌產品線的唯一授權經銷商。